I was going through the news ‘Chrysler Group LLC Contracts with Siemens PLM Software for Product Design and Development Platform’ and meanwhile got call from one of my friend working for Siemens media, he invited me to attain the company’s user-run annual conference in my city. Really cool thing to happen in Pune!
The theme of event was very catchy ‘Success at the Speed of An Idea’. As predicted the registration counter was having long queue even though it was raining heavy outside blocking traffic all the way.
When I entered the seminar hall crowd was already enjoying video on ‘President Barak Obama’s visit to Siemens’.
US President Barack Obama visits Siemens in Fort Madison, Iowa
Mr. Vivek Marwah (Director Marketing) welcomed attendees followed by the next speaker Mr. Suman Bose (Country Managing Director and Vice President) gave brief update on Siemens PLM. He talked about Siemens PLM’s expansion plans in India. He believes that in coming days Siemens will expand network not only to metros in India but would reach to more than thirty small cities/towns. Expanding Siemens PLM was not only the agenda but wanted to improve, rebuild partners network with expertise in handling customers issues by providing better tech support and solutions locally.
The next to address was guest speaker Mr. Mangesh Kale, MD, PARI
Mr. Mangesh Kale.
PARI is India’s largest automation headquartered in Pune, with more then 600 employees and eight facilities worldwide.
He started with the impact of PLM on modern business. He was right person to tell the importance of Siemens PLM as PARI has already deployed Siemens products in their company and have achieved amazing results in stimulating the growth of company.
Innovation – systematically
Deployment – with discipline
Returns – with predictably
Obsolete – re-innovation
What is innovation? Was the question asked by Mr. Kale, he stated;
Above all the terms where explained with day-to-day life examples. He showed the innovative index of various countries on screen, it was shocking to see India’s Innovative performance in ‘negative’ compared to other countries. Throughput, PPP also are too less in India.
Really long way to go for Indians to compete global market.
He then covered the most awaited topic ‘Indian Engineering Business and PLM’ he highlighted the challenges ahead of Indian companies to compete global market.
There are various PLM solutions available by the global giants as well as small vendors. So as to avoid primary confusions he stated following selection criteria, objectives, methodology for companies looking out for PLM solution:
• Fit of the product philosophy to your organization’s working methodology (eg: If you are farmer staying in rural area it is better to have Mahindra SUV then having a Mercedes car.
• Technical capabilities and specifications
• Scalability
• Maturity and flexibility of solution provider, on time local support
• Support infrastructure of solution provider
• Ease and speed of deployment
• Cost (He specified that cheap PLM product won’t let you succeed – Many vendors offer free PLM, but then user has to pay huge amount for support, implementation and training)
Objectives of PLM:
• Reduce time to market by 30%;
• Reduce multi
• Productivity (Toyota roll out its new car in just 18 months compared to 34+ months required before implementing PLM and increasing the throughput by 100% and increasing manpower just by 30%.)
• Process oriented approach
• Increasing collaboration between various functions
In his end note Mr. Kale said that 'PLM is a tool or an asset which does not work on its own, you need to sweat for it to make product successful'
Mr. Rajah Cathivad, the next speaker discussed the policies of Siemens PLM to fulfill customers demands. He said that hitting market first with right product has become necessary for companies in highly competitive market.
Then Mr. Sasi Kumar, Technical Consultant Workstations - Asia Pacific HP talked about the relationship of HP and Siemens, discussed important aspects of choosing the right HP and Nvidia product configuration for CAD, CAM, CAE and Digital Mfg.
It was really good to see that more and more hardware companies are coming up with specialized hardware configurations for CAD, CAM users in India.
Keynote Session and NX HD-PLM Showcase
After a tea break, there was some dramatic entry by two speakers from Siemens wearing a ‘HD-PLM’ and other wearing ‘NX’ t-shirts with bollywood hits played in the background. Real excitement to see the powers of NX and Teamcenter under the HD-PLM technology framework!
Mr. Madhusudhan Varadaraj, talked about HD-PLM: Reinventing product lifecycle decision making. With HD-PLM, the functions that used to reside in two separate windows - 3D models in NX, product lifecycle data in Teamcenter, can be displayed in a single, unified application window, inside NX7. He gave brief presentation on how Siemens PLM helps in Making Better Decisions Faster with High Definition PLM. Then, Mr. Avik Gupta, presented ‘Redefining productivity in product development’
To know more about HD-PLM just watch videos shown to us:
Siemens PLM Software High Definition Product Lifecycle Managment (HD-PLM) Vision Video
Introducing HD3D from
Siemens PLM - NX freeform modeling demonstration powered by synchronous
Siemens PLM - Introducing High Definition 3D (HD3D) in NX
Post lunch sessions were divided into two tracks:
Track 1: Product development productivity with NX
• Solution for manufacturing productivity(CAM)
• Solutions for simulation productivity(CAE)
I attained Track 2: It started with customer case study presented by Mr.Shree Moorthy, (Global Head of the PLM LOB at Tata Technologies). Mr. Moorthy gave very informative coverage on the services provided by TTL and challenges faced in implementation of PLM.
Next to present case study was Mr.Vishwanath, Bajaj Auto Ltd. He talked about the Bajaj Auto’s experience on implementation of PLM. He pointed out that the challenges faced by companies in highly competitive market and said that PLM is only solution with capabilities for information management, process management, knowledge capture and support for global collaboration. Using PLM the company has achieved a reduction in design-to-launch time and expects a further reduction in coming days.
Later there was another interesting presentation by Mr. Anmol Kaul on “A Day in Your Life” with Teamcenter. He showed how one can use Teamcenter with real-world example, showed videos to explain it in better way.
In tea-time chatting, I have pleasure to meet Mr. Vivek Marwah (Director Marketing), Mr. Frederick Menezes (Manager, Learning Media Development Siemens PLM) to discuss few things on Social media in CAD Industry, and CADCUBE Systems plans in bringing together and building a designers community in India to share common interest.
Next speaker was Mr. Rahul Sehgal, He gave brief presentation on Technomatrix Digital Manufacturing Solutions for Realtime Savings. He covered following topics in details with more involvement of attendees in hall.
Siemens PLM Tecnomatix software Overview
• Process Planning
• Digital Verification
• Documentation
• Change Management
He wrap-up event with a Quiz.
One more thing that caught my attention was a stall outside seminar hall by ‘Prema Software Solutions’ the company has developed CADCustomization++, an automation knowledge management tool for Solid Edge.
Prema Software Solutions - visit
It was really a great experience to attain Siemens PLM Connection along with 700+ attendees from various industries throughout Maharashtra, MP, and Gujarat.
