An Interview with Kaustubh Nande, Manager - Marketing at ANSYS

I had the opportunity to interview Dr. Kaustubh Nande, marketing manager ANSYS. In India, company has its sales headquarter in Bengaluru and offices in Pune, Noida, Kolkata, Hyderabad and Chennai. Almost every design professional is aware of the unmatched contribution of ANSYS in the engineering simulation field. I have not seen any company in design space that has such a large product range with solutions for every industry. 

ANSYS tops the vendors list in the CAE, FEA, CFD and electronics simulations markets worldwide. Company serves a wide range of industries with both high-end multiphysics applications and easy-to-use products designed to work with CAD applications such as Inventor, Solid Edge, SolidWorks, Creo along with the support to a neutral file formats.

Coming back to Dr. Nande’s profile. He is working with ANSYS since two years as marketing manager. He has experience in field and corporate marketing, public relations, academia, and consulting. He holds a doctorate degree and has worked as academic associate at IIM Ahmedabad, as a teaching associate at Ohio University & as a full-time faculty at Towson University in USA. Here is the interview.

Could you please update about ANSYS engineering operations and developments in India?

Sure, we have a good presence in several industries in India. Automotive, Aerospace & Defense, Oil & Gas and Energy sectors are important industries for growth in India. We serve our customers through our sales offices located across the country.   

How did ANSYS manage it’s business during recession? 

There's no success script for running a company in a historic downturn, we too experienced some slowdown for a while in India. However, overall we fared well and reported revenue growth in 2011.      

What are your views on analysis software developed by CAD vendors?

Most CAD vendors provide CAD integrated basic simulation tools to their customers. These tools are often used by CAD engineers to do very basic simulations analysis.

ANSYS is an engineering simulations software company and we offer a comprehensive range of engineering simulation solutions. ANSYS has offered native, bidirectional integration with the most popular CAD systems for more than 12 years. One can use existing native CAD geometry directly, without translation to IGES or other intermediate geometry formats. ANSYS also provides integration into the CAD menu bar, making it simple to launch ANSYS simulation technologies directly from any CAD system.

We also provide High Performance Computing (HPC) technology for customers to do bigger, more detailed and more accurate simulations in short time using multiprocessor computers.  

What are your plans for raising awareness of your products and its benefits in India? 

Several activities are carried out to promote our products in the market. We conduct seminars, workshops and conferences in various cities in India. We recently concluded knowledge intensive seminars in Pune and Kolkata during April and May 2012. We had high presence from automotive, industrial equipment, mining and process industry professionals for these day-long events.  

We also offer 1 to 5 days training sessions at our sales offices across country depending on the topic. One can find details about these sessions on ANSYS India website.

http://www.ansys.com/en_in/Training

We also conduct free webinars for benefit of customers periodically. Anyone interested can register to participate in these interactive online sessions.

How is the response to the webinars conducted by ANSYS India?

Very good. We conducted a series of webinar for Indian engineering professionals on the launch of ANSYS 14.0 release in Feb & March this year. The response for these virtual events was overwhelming with more 600 plus engineers benefiting from these webinars. 

How is your company’s collaboration with academic institutions in India?

 We have academic partnerships in place with IITs, reputed Universities and engineering colleges throughout the country. To overcome the shortage of CAE manpower, we have developed a number of creative approaches to train the next generation of engineers, such as project sponsorships, student competitions and hands-on programs. 

We offer sponsorships for academic projects for engineering students by paying between Rs. 25, 000 – 50, 000 to individual or a group project. The winners are awarded certificates from ANSYS and given an opportunity to present their work at the ANSYS Annual Users Conference. The primary objective of this innovative program is to develop technology and engineering skills, improve employability in the industry as well as benefit ANSYS to enhance its collaboration with students.

We are also a key sponsor for SAE BAJA and SAE SUPRA competitions. This is in order to provide the next generation engineering students with an opportunity to gain vital practical experience by putting together an off-road and F-1 vehicle respectively and demonstrate their engineering skills in front of the top leaders and recruiters of the auto industry.

Does ANSYS have any Re-sellers for educational products?

Yes, we do have Channel Partners (Re-sellers) who sell educational products. In India they are Innovent Engineering,  ATeN Systems and Technology Pvt Ltd., and Entuple Technologies.

Please update our readers on latest ANSYS v14.0?

ANSYS 14.0 provides a great number of new and advanced features that deliver solutions to amplify engineering, simulate most complex engineered products, and drive innovation with high-performance computing (HPC).

There are lots of new features in version 14.0 to deliver additional physics depth and breadth that can be scaled to meet the changing needs of users. The advances have been developed with feedback from our most innovative customers, developing a comprehensive solution for simulation driven product development.

What are ANSYS plans to expand in tier I and II cities in India?

From a sales perspective we are reaching out into these markets already. Naturally we will continue to aggressively position ANSYS in Tier I and Tier II cities in India where many medium scale industries are present and growing.

I would like to thank Dr. Nande for his time. If you have any questions for Dr. Nande or for DailyCADCAM, please write to me on sachin@dailycadcam.com and we will be glad to answer. 

Sachin Nalawade
Editor 
www.dailycadcam.com 

CAD, CAM, CAE Application Engineers Job: - Pune, Delhi, Bangalore

CAD, CAM, CAE Software Re-sellers/Partners are seeking an Application Engineers with CAD, CAM knowledge. We are looking for professionals with proven industrial experience or fresher (Engg graduates) with CAD knowledge. Deep familiarity with solid modeling in one or several commercial packages is required.

Clients: Autodesk, Siemens, PTC and SolidWorks Re-sellers

No of requirement: 10

Location: Pune, Delhi, Bangalore, Mumbai, Nasik, Chennai

Exp: Engineer with CAD, CAM, CAE knowledge

Primary Responsibilities

·         Interact with customers in government, industry, and academia.
·         Support the usage of CAD software by addressing technical concerns, providing guidance, advice, and modeling assistance.
·         Develop and teach training classes.
·         Give product demonstrations at seminars, workshops, conferences, and meetings with customers.
Qualities

·         Business oriented and willing to work with customers on a daily basis.
·         Genuine interest in the area of design
·         Strong written and verbal communication skills
·         High energy, self-motivated, quick study with flexible nature.

Offers

·         A challenging opportunity to expand your knowledge and experience and to work on problems spanning all engineering fields.
·         Highly creative and qualified teams with a diversity of experience.
·         Great career opportunities at a quickly growing high-tech software company.
·         Casual atmosphere in a spacious office

Requirements

·         DME/BE Mech, Auto, Production engineering
·         Experience using CAD modeling software -  AutoCAD, Pro/E, Inventor, SolidWorks, SpaceClaim, CATIA, NX or other major CAD package.
·         5%-10% travel per month
If interested in above profile send me your CV on sachin@dailycadcam.com

Please mention “CV for Application Engineer Post India” in title. Also, mention the City u preferred t work.

Jeff Ray Leaving Dassault!!

Read news on some website that Jeff Ray is leaving Dassault Systems and joining Ventyx, an ABB company as CEO.

He was working as executive vice president of geographic operations at DS after he served as CEO of DS SolidWorks from 2007 to 2011.

New position was specially created for him by DS after Bertrand Sicot took over as CEO of DS SolidWorks in Jan 2011.

 He started working as VP geographic operations from Jan 2011, his work was to empower the Dassault Systems local teams to serve customers’ and partners’ growing needs and fully exploit the market growth potential.

I was surprised to read the news as the link given to news took me to Jeff’s LinkedIn profile. He has updated his current job profile as “CEO at Ventyx, an ABB Company” So; I tried searching for the official announcement on Dassault’s website. But, there is no official news or blog post confirming this.

http://www.linkedin.com/profile/view?id=23509908&locale=en_US&trk=tyah2

It is quite surprising to see his updated profile on social media before any official announcement. You can still find Jeff’s profile in the board of directors on DS site and nothing about him on Ventyx site! 

Confused!!

http://www.3ds.com/company/about-dassault-systemes/management/jeff-ray/

His tenure as CEO DS SolidWorks was very successful with record growth. It reflected through media, blogs etc, but never heard about his work as VP geographic operations in media.  

Best wishes to Jeff for his new assignment.

Ventyx Website: http://www.ventyx.com/

Thanks.

No more on Facebook!

On June 1, 2012 at 2.30 pm I was automatically logged out of my Facebook account. I tried to re-enter using my user name and password. And, was surprised to see the message from FB that my account is disabled

Disabled - Fake Account

I felt, very sad for losing my 2693 friends. The list includes my school friends, college friends, friends from my village, CAD professionals! Actually, it is because of FB, I was able to meet my old friends after long years. FB gave me platform to interact with them, enjoy sharing day-to-day activity, looking out what’s happening in their life and many happy moments through quick sharing!

Putting me out of FB is not so heart touching, but not able to see my friends for sometime is really sad part. 

Now let me summarize what I did with the FB. I joined FB in 2010. I was impressed with the features, UI it had compared to orkut. I am working for internet based CAD media company so social networking is part of my daily life to interact/share information with my users, friends. 

The worst part what FB did with me is not giving any warning before disabling my profile. The say “Severity of the violation” is high so no need to inform user.

I ask FB; please let me know the crime I did? What severe violation I did? I did not take FB as time pass site to share cartoons, marriage invitations, party invitations, did not abuse any friend, never wrote a abusing post, never commented without leaving my boundary.

Few, friends working in design field use to tell me that your FB profile is like magazine for them. I have guided many students for selecting proper career in CAD/CAM through FB.

Work I did using FB.

1. -          Shared information related to CAD, CAM,CAE, CFD products on my profile after being permitted to do so by vendors
2. -          Connected more than 2000 design professionals worldwide and have discussion with them on professional level
3. -          Created “Happy CADing – Design Professionals Group”  one of the biggest group for CAD engineers on FB with 1685 users at present from every reputed company like Siemens PLM, PTC, DS SolidWorks, TTL, TCE, TATA, Autodesk, Mahindra, Bajaj, etc.
4. -          I shared CAD event related info on my group on request from vendors/ companies only
5. -          Created “Shivajians –SSPMS Boys” group with around 500 users and brought together my school friends, which helped us in organizing annual old boys meeting.
6. -          I was active user on every group related to CAD, CFD
7. -          I tried my best to share info on online learning, CAD institutes, Design schools with students
8. -          I created event invitations for CAD events, virtual events, seminars and send request only to CAD professionals
9. -          I got large number “LIKE” clicks for my postings always
10. -          I tried to encourage friends to share meaningful info on FB
11. - Never posted unauthorized commercial communication 

 If doing all this is CRIME according to FB than what they want me to do on their site. Should I do a TIME PASS by posting.

1. -          Cartoons on politicians
2. -          Lot of unnecessary images, posts
3. -          Out of box Comments using rubbish language
4. -          Invite friends to birthday parties, parties, movies
5. -          Should I play Games
6. -          Use unnecessary apps

If this is what FB expects from user. I feel happy that I am out of it! I think the ‘Program’ written to track violation found my profile different then other users! If this is to happen in future with other serious FB users. I think the network is heading towards end!

I don’t want to waste my time writing more on this topic. FB is too big as a company and I am too small to criticise them.

But, will not reopen a new account on FB again.

I am now worried that who would take care of removing unwanted posts on my ‘happy CADing’ group on FB and how they will approve new requests.

Anyway! Friends you can find me on Twitter, Linkedin with lot of updates on CAD industry.

https://twitter.com/#!/dailycadcam

http://www.linkedin.com/profile/view?id=32156492&trk=tab_pro

Thanks for reading.

Happy CADing

Sachin Nalawade